Amplify
with Neuroscience & Psychology
Leadership Mastermind
exclusively for business owners and people in senior leadership roles
Amplify your Insight, Influence & Impact as a leader
You’ll walk away with:
A profound understanding of what drives human behaviour
Personal & Professional growth like you’ve never experienced before
Insights & strategies that give you the edge on all your competitors
In this premium group Mastermind, I’m pulling back the curtain on a 25-year career to give you a powerful advantage
Because Neuroscience & Psychology are fast becoming a “must” for business leaders who want to lead with confidence, influence and impact
You are equipped with insights, skills & strategies to leverage untapped human potential. Build engagement. Resolve business “headaches & bottle necks” at the cause level. And stop fire-fighting symptoms, on an ineffective (and costly) ‘hamster wheel’
So you and your team perform at your highest level
Achieve your biggest goals with greater success, and a lot less stress
After all, elite sports have used these powerful processes for DECADES to amplify talent and build winning teams… so don’t get left behind!
Join this mastermind to amplify YOUR OWN leadership capabilities… and to learn how to unlock the TRUE VALUE of the talent in your team or business
Open for applications now
New members will be welcomed October 2024
A Mastermind is the fastest road
to success
Yes, you get cutting-edge training. And coaching. But a Mastermind is so much more…
In the right group, with the right facilitator, outcomes are exponentially better than training & coaching combined
“water levels” in the group rise… which elevates all boats
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Go further, faster, easier
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✓ Accelerate learning through shared experiences
✓ Harness collective insights, intelligence & expertise
✓ Sustain momentum with deep support & accountability
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Not all Masterminds are equal!
AMPLIFY offers cutting-edge training you cannot get anywhere else: a truly unique personal &
professional development experience
Leadership through the lens of Neuroscience & Psychology
Why Neuroscience & Psychology?
Humans are behind every success in your business
Every decision, every act of service, every negotiation, every sale, every opportunity
And… (if we’re honest)… humans are also behind every “headache” in your business
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As a leader,
why wouldn’t you want a profound understanding of how to optimise the greatest resource in your business?
That’s YOU (and your team) btw!
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This is a tough market
Humans are behind every success in your business
Leaders must drive revenue with confidence, clarity & purpose. With the ability to attract, develop and engage high
performers who can drive your business forward
The days of “command & control” are long gone. It’s never been more important for leaders to understand what drives
human behaviour… and positively influence human behaviour
We face a talent shortage in every sector. In today’s world people swifly move to “greener grass” if unsatisfied, unfulfilled or
simply not feeling aligned with the values of a leader or business
Employees, clients & customers want more
And this puts a heavy load on your shoulders as a leader
And let’s not forget you’re a human being
Stress & pressure at work not only impacts on your performance at work… it affects life outside of work
Elegant leadership dramatically reduces stress AND boosts your earning power
… both of which benefit your private life
A profound understanding of human behaviour improves ALL relationships. My clients frequently say they’ve become a
better parent, partner, friend… enjoying much happier relationships as a result of our work together
Optimising your brainset & mindset helps you achieve more than you imagined possible at work… and frees up energy for
the people & things you love outside of work
Enjoy BALANCE, better health, a stronger sense of purpose, more fulfilment… and more FUN!
Life is too short for should’ve, would’ve, could’ve
So, click the button
Because if not you, then who?
And if not now, then when?
Forgive the pun
but joining this Mastermind is a no brainer
Amplify talent
One of my clients said bringing neuroscience &
psychology into his business:
“Tapped into ambition, supercharged it, and achieved consistency I’ve never seen before”
Gavin Harris, SMS Environmental
Businesses thrive when leaders invest in themselves and research shows that developing talent within your business out performs external appointments
Gavin has snapped up a place on this Mastermind for himself and two key colleagues
Places are limited so don’t miss out
Better & Braver Decisions
One of my clients describes how the experience of working in a facilitated group, with professional peers, changed her life
She has experienced my group coaching and Action Learning (a facilitated process that’s a key feature of this Mastermind)
This has changed my life, given me new purpose and direction
I have been able to make much better and braver decisions because of these groups. I’ve gained deep insight into what is driving me
Alison is incredibly good at what she does. She is so highly qualified in this field, using that knowledge with a backlog of life and business experience to great effect
She understands people and their motivations better than anyone I know. It is endlessly fascinating working with her
I feel braver with Alison on my side
She’s an absolute rockstar!
Clare Nash
Founder, Clare Nash Architecture
Concerned about the ROI?
A business owner talks bottom line…
There must, of course, be a business case for investing
in the leaders in your business
’ve supported SMS Environmental for over 4 years.
Gavin continues to invest in my services because he
continues to see the return on his investment
Since filming this video, SMS had its
highest revenue quarter on record… twice!
Leadership through the lens of Neuroscience &
Psychology unlocks human potential
… and this shows up on your bottom line
When you invest in your people,
your people invest their energy, their talents… their career… in YOU
✓ Elevate your confidence, influence and status as a leader
✓ Leverage talent for a high-performing team, that loves working with you
✓ Outshine your competitors with deep insight into client needs & superior customer relations
✓ Enjoy a balanced, fulfilling personal life… without stress, overworking or self doubt holding you back
Life is too short for should've, would've, could've
This is your one-time-only opportunity to join as a founder member
with bonuses AND a discounted launch price that’s locked in for as long as you choose to stay
(beyond the first 12-months)
Here’s what you get!
The time commitment is 12 months… 2.5 days each quarter (less than a day a month)
Immersive, relatable,
life-changing
Cutting edge training that’s not available ANYWHERE else: gain a profound understanding of human behaviour in the context of leadership, business and life
4 x live, in-person, training days (1-day per quarter)
+ post-training debriefs (online) to support real-world application
Hot-seats!
The training & debriefs include laser fast coaching… to support you to apply Neuroscience & Psychology in your leadership role
Volunteer for a hotseat – or choose to observe. (FYI big shifts come from observing others being coached)
The game-changer!
Training, coaching & Action Learning (in a super small group) that’s bespoke to your needs
If you’ve done Ac
tion Learning before… you’re already sold! If you’re new to Action Learning, click here to find out more
The value is hard to convey in words. Imagine 5 brilliant brains engaging in a confidential, tightly facilitated group process, that supports you to solve complex problems and achieve desired outcomes
You gain powerfully rich learning from the insights & expertise of others… not to mention expanding your coaching skills and leadeship qualities
1.5 days per quarter (full-day in person, half-day online)
Private channel
Momentum is everything
As humans it’s easy to leave a training day inspired, only for other priorities to take over, when you return to ‘life’
… or the dreaded ‘self-doubt’ creeps in
Speak to Alison (and the experienced peers in your small, trusted Action Pod) between meetings in a private Voxer group
Benefit from collective expertise, resources, experience
Lift each other up when you’re down
Celebrate wins
… priceless!
Plus, as the Mastermind develops, I’ll invite guest experts to add variety to your experience – and I’ll be adding digital resources to an online portal
Are you thinking “sounds great, but I don’t have the time?”
Plus, as the Mastermind develops, I’ll invite guest experts to add variety to your experience – and I’ll be adding digital resources to an online portal
Time to introduce myself!
Hello, I’m Alison
A former CEO, Certified Neuroscience Coach, Leadership Coach (with a Master’s degree in Leadership) and a UKCP Registered Hypno-Psychotherapist (with over a decade of clinical experience). I am proud to have recently been awarded “Most Innovative Facilitator UK” at The 2023 National Facilitator Awards, for my work in leadership development
Amplify is my premium, and only in-person, offer
New to Masterminds? A super short video to see one in action
I don’t expect my clients to invest in something I’m not prepared to
invest in myself, with my own time, my own money
I invest in coaching too… but nothing ‘moves the needle’ like a Mastermind
Here you see me at a Mastermind I attend, led by globally successful business leaders Dean Graziosi and Brendon Burchard
Don’t miss out. Doors close as soon as spots are filled
Don’t wait for things to change before you take action
Take action…
and things will change
Neuroscience & Psychology will improve:
✓ Communication
✓ Customer relations & experience
✓ Decision-making
✓ Negotiation and Persuasion
✓ Adaptability & Innovation
✓ Talent Acquisition & Retention
✓ Team engagement, management, meetings & 1:1s
✓Conflict & conflict resolution
✓ Performance
✓ Time management
✓ Health and wellbeing
✓ Company culture
✓ Business ambition
✓Results
Don't just take my word for it
Back in 2019, I was sceptical about working with Alison.
I thought it wasn’t my thing. I was ambitious, hardworking, and thought I didn’t “need it”. But the Business Owner insisted, for everyone on SMS’s leadership team to at least have an introductory meeting with Alison.
Fast forward to today, I’ve recently become CEO of SMS. It’s impossible to know if this would be the case anyway. But regardless, I have achieved a lot in my time with Alison. She creates an environment to discuss and learn, whilst also being kept accountable on my longer-term development goals – the bigger picture mindset!
I look back and see that I used to be on ‘a hamster wheel’, keeping busy, but not having the impact that I wanted for myself or my teams.
Today, I better understand the needs and drivers of both myself – and people at all levels of our business. Rather than trying to do everything myself, I leverage the talents in our teams. I see the value in ‘getting out of their way’. Focusing, instead, on creating the conditions for everyone to step into their potential and purpose.
My work is more efficient and impactful, I enjoy it more and I have better balance.
We have procured many of Alison’s services; coaching, leadership training, team away days, facilitation, and consultancy. This has enabled alignment across the business, not just the leadership team, but management and wider teams.
SMS is growing, we’re ambitious and strive for excellence. We’re moving into the next chapter of the business whilst holding on to our core values and our big WHY – our ability to do this has been shaped by the work Alison has done with our Leaders.
To use words that Alison has said to me many times, “Life is too short for should’ve, would’ve, could’ve”. I’ve booked my place on her new Amplify Mastermind. I strongly recommend that you do too.
If you throw yourself into it and are open to turning over a few rocks – you will undoubtedly grow in the process.
Michael Crook
CEO, SMS Environmental
I came to Alison at a career crossroads, although I didn’t appreciate at the time that’s where I was.
Working with Alison, and the group, I felt like a rough diamond learning to sparkle
I found I had all these hidden skills, which had been buried under tiredness, self-limitation and insufficient time invested in me, by me.
I expected to learn skills to support my professional ambitions, and I certainly have. But it was deeper than work. It’s about who I want to be.
I am signficantly more resilient, resourceful and insightful. I have developed a fortitude that surprises me. I am clearer about what I want (that uncertainty has been my downfall). I have gained more self-respect and that is pretty valuable.
I’m still me, yet more accomplished and polished somehow. I like myself more. I think I have found what was missing. How great is that.
Kate Phizackerly
Information Compliance Manager, Oxford Brookes University
I’ve got more out of this, than any training I’ve done for a long time.
The course changed the way I think and the mentality of what we should be focusing on as a business. That was the main thing for me and was critical for us moving forward
The leadership framework was definitely a game-changer for us – and it will be going forward. It’s how we’ll run everything now. People change around you. It’s amazing to see that success when people understand the why, the purpose.
In terms of the goals and targets we set for this program, we got it done. 100%
It’s a shift that will build the foundations of SMS for the next 10-years
Toby Maddox
COO, SMS Environmental
Working with Alison is a great experience. She is so understanding and supportive, with a kind and caring attitude.
You can apply everything that’s in the course to every situation. You’ll always be linking things back to tools we’ve learnt on the course, using them to bring things back on track.
I felt completely at ease and knew she could offer a wide range of skills and expertise to support any scenario I brought her way. After every session it left me feeling more confident than before and ready to tackle any obstacles that were thrown my way.
My confidence has changed and I’m more in the mindset that I belong in this role. I can lead situations with a lot more confidence.
If I’d had to go on a year-long course, I wouldn’t be as positive as I am now. Because I’ve had that quick-fix. We’re seeing results . I can already lead with a lot more confidence
Jordan Allsop
Regional Manager, SMS Environmental
Don’t miss out
doors close as soon as the spots are filled
Here's the deal...
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£12,000 + VAT (payment plan)
or £10,000 + VAT (pay in full bonus)
*As a member your annual fee is locked-in at this price for as long as you choose to remain a member (inflationary increases only apply after 2 years). Places are limited. When spots are filled the doors will close.
Click the button to secure your spot
We’ll talk to ensure this is a great-fit investment for you
Clicking the button holds your place until we’ve had opportunity to agree you’re ready to confirm
Walk away with a profound understanding of what
drives human behaviour
Gain the edge as a leader
Know how to unlock & leverage talent
Expand your influence
Build happy, high performing teams
Enjoy happier relationships in your private life!
Thrive at your natural best
Insightful leadership strategies
Cutting-edge tools for brainset and mindset
Boost confidence, clarity & purpose
Banish stress & self-doubt
(This Mastermind is not YouTube University… but it is delivered in a radically relatable way!)
Go further, faster, EASIER
Research shows that group process achieves exponentially better outcomes than solo endeavours… including 1:1 coaching (…and I say that as an experienced coach)
Let the support, inspiration and collective expertise & experience in the room lift you up
The rising “water level” in the group elevates all boats!
Results in your career, business and life
Ask anyone at the height of success… they didn’t get there alone
Experience the powerful combination of training, coaching, action-learning AND the accountability of “masterminding” in a group of professional peers
As my premium offer… I go “all in” for you. Meet me half-way and you will get the results you’re paying for
Read enough already?!
Click the button to save a place, until you’re ready to confirm
We'll then hop on a call
to ensure this is the right investment for you
Want more info?
Keep scrolling
Got questions?
I have answers!
Click the + button to expand the FAQs
Who is this for?
Short answer: people in senior leadership roles (business owners, directors, executives, SLT). Any industry, any size business.
Scroll down for the longer checklist (for group dynamic, it’s important that everyone is a good fit).
When & where do we meet?
This Mastermind starts in March 2024. Near Oxford, UK
What's the investment?
LAUNCH BONUS rate:
£10,000 + VAT (pay in full)
£12,o00 + VAT (payment plan)
Note: When places are filled the doors close (the next intake of membership is chargeable @ £15,000)
Can more than 1 person attend from a business
Yes, in fact 2 people from one business signed up the moment this Mastermind was announced
However, as this will be a small-group experience, if you are considering this for your entire SLT, it may be better for us to explore options for this…. a bespoke training package may be better fit
Have more questions? Click here to email Alison – also happy to hop on a call
Let's check this is right for you
Because your time is valuable
This IS for you, if you:
Are in a senior leadership role. A Business Owner, Executive, Director, SLT (any sector, size of business)
Have personal drive & ambition… things you want to achieve in your team or business… and also FOR YOURSELF. You want more joy, a sense of being ‘fully alive’, fulfilled, achieving goals in your professional life, private life, financial life
Are FASCINATED by neuroscience & psychology. How the brain works & what makes you and other people do the things they do… or don’t do
Recognise that TALENT is hard to find, painful to lose. And that YOUR ABILITY, to develop & retain talent, is critical to the success of your business
Have humility. You make mistakes, experience stress AND enjoy connecting with, learning from & being inspired by others
VALUE ‘YOUR PEOPLE’… not just because it makes good business sense, but because you genuinely
care
This IS NOT for you, if you:
Are not (yet) in a senior leadership role
Have no desire to understand your brain and mind to optimise your leadership skills, team or business
Have achieved everything you want in your career, business and personal life
Don’t need cutting edge strategies to develop & retain talent, or attract ‘right-fit people’ into your business
Don’t care if people on your team are stressed, overworking, tired, lacking confidence, procrastinating, avoiding difficult tasks, or looking for another job
Are a coach. No disrespect to you or your profession (I’m a coach after all) but this particular Mastermind isn’t a fit. I will be offering future programs specifically for coaches, so drop me a line to express your interest
Want to go a bit deeper on 'why' this will help?
There’s a little more info below… or call me!
Leadership is the ability to support & inspire people
…to willingly take actions that align with your business values, purpose & goals
If people aren’t ‘with you’, you’re not leading
At AMPLIFY you gain the most impactful leadership skill of all
INFLUENCE
To succeed today… having influence is vital
The days of leading with ‘command & control’ are long gone. But, how much influence do we really have?
I’m stating the obvious, but if people are already ‘on the same page’ as us, we’re not influential
Same, if people ‘do what we want’, just to keep their job… buy our products or services because there isn’t (yet) a convenient alternative or they don’t (yet) have time to change provider
In a leadership role, INFLUENCE is the difference between surviving and thriving
With that in mind... here's the secret to amplify your influence
👇
Hint: Most of what influences humans, happens below the radar
Humans are complex. Our behaviours subconsciously driven. Our personalities, needs and drivers unique
Our decisions and behaviours are influenced by blindspots… biases… limiting beliefs… unhelpful thinking patterns… anxieties… a need to control… fear of failure… fear of success... perfectionism… imposter syndrome… procrastination… stress… and an abundance of untapped potential, needs, wants and desires
You have a heavy workload AND have to navigate the above, all the time!
There’s a lot happening between your team’s ears, your customers’ ears (and your ears)
You’re a superhero
…. but there is an easier way
Every superhero needs a sidekick (that’s me btw)
and every superhero needs a superpower
👇
Enter
Leadership through the lens of Neuroscience & Psychology
A leadership role can be stressful. This Mastermind is a space away from the day-to-day. To connect with professional peers who share your challenges, as well as your ambitions. An opportunity to re-energise with fresh new insights and perspectives. To gain tools, strategies, skills and resources that help you go further, faster, easier
And to have fun
I don’t think we talk about the importance of this enough
I hope you’ll choose to join us
Life is too short for should’ve, would’ve, could’ve
Don’t wait for things to change before you take action
Take action and things will change
Click the button now to secure your spot
Because if not you… then who?
And if not now, then when?